The main idea of this project came up from the unsparing search to do something totally out of the ordinary, and what’s more strange than a Jaguar in Iceland.

I wanted to make reference to the wild, unique and fierce animal that represents the brand looking for a great contrast between the animal itself and a remote place like Iceland.

I tried to find a way to get a Jaguar there (only available through car rental local company) and I began with my best friend, artist and assistant our trip of less than three days with the only intention of making this project.

We drove day and night, exploring every corner of our route in search of the best places to integrate the car, and we got it, in each and every one of the shots, this Jaguar F-Pace is perfectly integrated into the landscape.

Photographer: Rubén Álvarez     Driver/Assistant: Toni Lopez